About Ascent

Our Story

Our story began with three lifelong friends.
Bernhard and Boris met at the age of three, and Max joined the duo at twelve.
Over the years, we discovered a shared dream of creating something meaningful. During our journey, we uncovered a surprising truth about the high-end perfume market: only 1% of the retail price goes toward the ingredients. At Ascent, we set out to change that. By rethinking packaging,
we not only reduce our environmental impact but also put the focus back where it belongs: on the ingredients that define each scent.

Quality

Ascent’s refill system makes it possible to invest up to 15 times more in premium ingredients sourced from Grasse, the world’s perfume capital. Each fragrance contains up to 40 percent perfume oil, offering over 12 hours of performance in a compact 20 milliliter format. This matches the concentration found in 100 milliliters of traditional eau de toilette. Ascent fragrances are vegan, cruelty free, free from microplastics and crafted with an organic base

Design

Ascent’s refillable aerospace grade aluminum case is compatible with any Ascent scent, allowing easy transitions between fragrances to suit any mood or destination. Lightweight and corrosion resistant, the case shields the perfume from light and humidity to help preserve its quality in all conditions. Sleek and durable, the design is built for versatility and life on the move. All Ascent fragrances are gender-free, created to be worn and loved by everyone.

Sustainability

Ascent’s reusable case and spray are CO₂ neutral and reduce plastic waste by 96 percent, offering a sustainable alternative to traditional packaging. The glass and aluminum components are fully recyclable, and we aim to use as much recycled material as possible throughout our production. Our concentrated formulas help fight overconsumption: each 20 ml Ascent fragrance contains as much perfume oil as up to 100 ml of Eau de Toilette. Ascent also supports ocean plastic removal by donating 3 percent of its profits. All products are carefully packed at Rotterdam Inclusief, a social workplace initiated by the City of Rotterdam that promotes inclusive employment.