Challenging the Status Quo.

Today, companies primarily spend on disposable packaging rather than investing in high-quality, sustainable ingredients and materials. This trend is especially noticeable in the high-end perfume industry since traditional perfumes incur most of their costs from manufacturing disposable bottles. On average, only 1% of the retail price is spent on ingredients and brands maintain exclusivity through overpricing. At Ascent, we're challenging the status quo.

Transforming the status quo.

We’re committed to transforming how products are made, used, and sold—for the benefit of the user, the seller, and the planet. By focusing on reusable materials and premium ingredients, we show that quality, convenience, and sustainability can coexist harmoniously.

Premium parfum made accessible.

By revolutionizing packaging with our reusable aerospace-grade aluminum case and spray, we focus our resources on what truly matters—the ingredients.

Our durable, corrosion-resistant case is designed to be refilled with any of our fragrances. This approach allows us to significantly reduce costs while prioritizing investment in the quality of our ingredients. In fact, we invest up to 15 times more in ingredients compared to traditional fragrance brands. With up to 40% perfume oil, our scents last 12+ hours, with just one spray lasting all day. We are committed to inclusivity, making premium parfum accessible.

Ultimate convenience.

Our portable case is designed with convenience in mind. Effortlessly refill it with any Ascent fragrance to match your mood or destination. The case protects your perfume from light and humidity, ensuring optimal preservation. Refills are conveniently delivered right to your letterbox.

Refill today, redefine tomorrow.

The fragrance industry’s reliance on disposable packaging undermines sustainability. Each year, over 350 million metric tons of plastic waste are generated—this number is expected to triple by 2060 without intervention.

By rethinking packaging, we can reduce plastic waste by up to 100%, and minimize CO₂ emissions. Our scents are vegan & cruelty-free, microplastic-free and made with an organic base. We aim to use as much recycled materials as possible, and don’t manufacture testers. Our concentrated formulas minimize usage, helping to combat overconsumption. 20 ml of Ascent fragrance contains as much perfume oil as up to 160 ml of lowly concentrated Eau de Toilette.

We donate 3% of our profits to initiatives focused on removing plastic waste from the sea.

Rising upwards in a gradual way.

Ascent extends beyond product development. It refers to the act of rising upwards in a gradual way. It entails a shift in the mindset, embracing small, meaningful actions that contribute to positive change. We are committed to the principle that progress is achieved through the accumulation of small advancements. By adapting this mindset together, we can create a wave of change.

Every great journey begins with a small step—let’s embark on this journey together.