A year ago, Ascent was just an idea with big ambitions. Recently we marked our first anniversary with the launch of the Silver Case at CUE Amsterdam.

Looking back, we find it hard to believe how much has happened in just 12 months. We grew from 3 founders to a team of 7 dedicated members, welcomed thousands of customers, and launched not only two new fragrances but also our Silver Case. Along the way, we partnered with dozens of retail shops across multiple countries and were featured in media such as De Ondernemer, AD.nl, New Business Radio, &C Media, and many more.

We would be lying if we said it was always easy... From our perfectionism getting in the way to struggling to find our space in a luxurious industry and many other unexpected setbacks, the year came with its fair share of challenges. But no obstacle was a threat to our determination and ideas.

The anniversary night itself was unforgettable - with Dylan Hoogerwerf tattooing our Silver Case live and our guests experiencing all of the Ascent scents, it was the perfect way to celebrate how far we’ve come.

More than anything, this anniversary reminded us why we started: to create fragrances that are memorable, sustainable, refillable, and built to last. We’re incredibly grateful to our team, our partners, and everyone who has believed in what we’re building.