Nuevo
Almizcle & Higo
Blanco
28 % de aceite de perfume
4 min de lectura
Es probable que tu frasco de perfume vacío no se esté reciclando
Qué sucede realmente con un frasco de perfume cuando está vacío y qué cambia una fragancia recargable.
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Publicado: Última actualización:
You finish a bottle of perfume and drop it in the glass bin. It feels like the right thing to do.
The uncomfortable truth is that in many cases, that bottle never becomes a new bottle. Not because you did anything wrong, but because of how perfume bottles are built.
True or false? · 3 quick questions
How much do you know about your perfume bottle?
- An empty perfume bottle in the glass bin becomes a new bottle.
Often it doesn't. The pump is crimped onto the glass, with a metal spring and a plastic tube inside, and mixed materials are hard to separate. Point 1 shows why.
- Most perfume bottles weigh more than the perfume inside them.
Thick glass and a heavy cap usually outweigh the liquid, and that's before the box and cellophane.
- A 20 ml refill can hold as much perfume oil as a 100 ml eau de toilette.
Ascent is extrait de parfum, with up to 40% perfume oil. Point 3 shows what that means for plastic.
- Glass
- Metal
- Plastic
- + box, insert & cellophane
1. A perfume bottle is several materials pretending to be one
Look closely at the top of most perfume bottles. The pump isn't screwed on; it's crimped on, pressed permanently onto the glass neck so it can't leak or be removed. Inside it there's a small metal spring and a plastic dip tube.
Recycling works by separating materials. Glass, metal and plastic fused together are hard to separate, and the glass itself is often thick, coloured or coated. Depending on where you live, that can mean the bottle is sorted out and discarded rather than melted down.
And the bottle is only part of it. There's the rigid box, the insert and the cellophane. All of it made for a product you open once.
2. Y luego lo compras todo de nuevo
El verdadero desperdicio no es una botella. Es que el sistema entero está diseñado para ser desechado y reemplazado. Cada vez que terminas una fragancia que te encanta, compras una botella nueva, un dispensador nuevo, una caja nueva y un envoltorio nuevo para obtener más del mismo líquido.
Si usas perfume a diario, eso se traduce en un armario lleno de cristal con el paso de los años. La mayor parte más pesada que el perfume que contenía.
Existe una forma más sencilla de hacerlo.
3. Keep the case. Replace only the perfume.
Ascent was built around one idea: the container should last, and only the perfume should be replaced. The case is machined from aerospace-grade aluminium, made to last a lifetime and to be refilled endlessly. Here's what that changes every time you run out:
Every new bottle
A 100 ml eau de toilette
- A new glass bottle
- A new crimped pump and cap
- A new box, insert and cellophane
- Mostly alcohol, around 5–15% perfume oil
Every Ascent refill
A 20 ml extrait refill
- The same amount of perfume oil
- Less than 1 gram of plastic
- Fits through your letterbox
- Slots into the case you already own
Up to
98%
less plastic per equivalent use
4. It doesn't stop at the bottle
The case is the part you see. Investing in what actually touches your skin, instead of disposable packaging, is the founding idea of Ascent, and it runs through everything else too:
Vegan, no microplastics
Every Ascent scent is vegan and free of microplastics.
Created in Grasse
Developed with master perfumers in Grasse, the home of French perfumery.
Assembled in Rotterdam
By social enterprises that create meaningful work for people who face barriers to employment.
Delivered by letterbox
Refills travel by regular post, from warehouses in the Netherlands and France.
100% recycled paper boxes
The boxes we ship in are made from 100% recycled paper.
5. Reduce first. Contribute on top.
Making, filling and shipping fragrance causes emissions. Ours too. So we work in that order:
What we cut at the source
- Lightweight refills
- Letterbox delivery
- Local fulfilment and assembly
- Boxes from 100% recycled paper
What we fund on top
- 130 trees planted: 10 in the Netherlands, 120 in Zambia
- 3 tonnes of CO₂e retired, protecting the Matevén forest in Colombia
- All through Regreener, a certified B Corp
These contributions don't make our products carbon neutral, and we won't claim they do.
A question we get a lot
"Doesn't sustainable usually mean compromise?"
Often, yes. Not here. The refill is the most concentrated form of fragrance there is, in a case that feels better in the hand than the glass it replaces. And to be straight with you: a refill still comes with some packaging, just a fraction of a new bottle, box and pump.
Empieza con lo que realmente vas a usar
- Más de 30.000 personas se han cambiado
- 4,3/5 en Trustpilot
- Hasta un 98% menos de plástico por uso
- 25 € de reembolso en tu formato grande
El perfume menos sostenible es el que compras, no te enamora y dejas en una estantería. Así que encuentra primero el que usarás hasta la última gota.
6 × 2 ml
La recogida no está disponible en este momento
¿A qué huelen los diferentes aromas?
Cada fragancia Ascent es de género neutro y está construida en torno a un perfil aromático distintivo, desde cítricos brillantes hasta maderas profundas y especias cálidas.
Sándalo & Almizcle
Marrón
38 % de aceite de perfume
Best seller en 🇫🇷
Sándalo & Cardamomo
Azul
38 % de aceite de perfume
Pachuli & Pimienta
Verde
25 % de aceite de perfume
Tendencia en 🇫🇷
Pomelo & Vetiver
Naranja
35 % de aceite de perfume
Iris & Ámbar
Morado
30 % de aceite de perfume
Vainilla & Oud
Rojo
25 % de aceite de perfume
Miel & Tabaco
Turquesa
37 % de aceite de perfume
Por qué una recarga es mejor que una botella nueva
En comparación con comprar una botella nueva de 100 ml cada vez.
| Característica | Ascent | Nueva botella |
|---|---|---|
Recargable, sin botellas a la basura |
Sí | No |
Hasta un 98 % menos de plástico |
Sí | No |
Cabe por su buzón |
Sí | No |
Vegano y libre de microplásticos |
Sí | No |
Ensamblado en Róterdam |
Sí | No |
Pruébelo en casa, 25 € de reembolso |
Sí | No |
Por qué todo el mundo se está cambiando a Ascent
Compruébelo usted mismo.