Nieuw
Muskus & Vijg
Wit
Ascent Wit28%
vs
Gangbare EDT5–15%
4 min leestijd
Je lege parfumflesje wordt waarschijnlijk niet gerecycled
Wat er echt met een parfumflesje gebeurt als het leeg is, en wat een navulbaar parfum verandert.
—
Gepubliceerd: Laatst bijgewerkt:
You finish a bottle of perfume and drop it in the glass bin. It feels like the right thing to do.
The uncomfortable truth is that in many cases, that bottle never becomes a new bottle. Not because you did anything wrong, but because of how perfume bottles are built.
True or false? · 3 quick questions
How much do you know about your perfume bottle?
- An empty perfume bottle in the glass bin becomes a new bottle.
Often it doesn't. The pump is crimped onto the glass, with a metal spring and a plastic tube inside, and mixed materials are hard to separate. Point 1 shows why.
- Most perfume bottles weigh more than the perfume inside them.
Thick glass and a heavy cap usually outweigh the liquid, and that's before the box and cellophane.
- A 20 ml refill can hold as much perfume oil as a 100 ml eau de toilette.
Ascent is extrait de parfum, with up to 40% perfume oil. Point 3 shows what that means for plastic.
- Glass
- Metal
- Plastic
- + box, insert & cellophane
1. A perfume bottle is several materials pretending to be one
Look closely at the top of most perfume bottles. The pump isn't screwed on; it's crimped on, pressed permanently onto the glass neck so it can't leak or be removed. Inside it there's a small metal spring and a plastic dip tube.
Recycling works by separating materials. Glass, metal and plastic fused together are hard to separate, and the glass itself is often thick, coloured or coated. Depending on where you live, that can mean the bottle is sorted out and discarded rather than melted down.
And the bottle is only part of it. There's the rigid box, the insert and the cellophane. All of it made for a product you open once.
2. En dan koop je het allemaal opnieuw
De echte verspilling is niet één flesje. Het is dat het hele systeem is ontworpen om weggegooid en vervangen te worden. Elke keer dat je een geur waar je van houdt opmaakt, koop je een nieuw flesje, een nieuwe pomp, een nieuwe doos en een nieuwe verpakking om meer van dezelfde vloeistof te krijgen.
Als je elke dag parfum draagt, levert dat in de loop van de jaren een kast vol glas op. Meestal zwaarder dan het parfum dat erin zat.
Het kan veel eenvoudiger.
3. Keep the case. Replace only the perfume.
Ascent was built around one idea: the container should last, and only the perfume should be replaced. The case is machined from aerospace-grade aluminium, made to last a lifetime and to be refilled endlessly. Here's what that changes every time you run out:
Every new bottle
A 100 ml eau de toilette
- A new glass bottle
- A new crimped pump and cap
- A new box, insert and cellophane
- Mostly alcohol, around 5–15% perfume oil
Every Ascent refill
A 20 ml extrait refill
- The same amount of perfume oil
- Less than 1 gram of plastic
- Fits through your letterbox
- Slots into the case you already own
Up to
98%
less plastic per equivalent use
4. It doesn't stop at the bottle
The case is the part you see. Investing in what actually touches your skin, instead of disposable packaging, is the founding idea of Ascent, and it runs through everything else too:
Vegan, no microplastics
Every Ascent scent is vegan and free of microplastics.
Created in Grasse
Developed with master perfumers in Grasse, the home of French perfumery.
Assembled in Rotterdam
By social enterprises that create meaningful work for people who face barriers to employment.
Delivered by letterbox
Refills travel by regular post, from warehouses in the Netherlands and France.
100% recycled paper boxes
The boxes we ship in are made from 100% recycled paper.
5. Reduce first. Contribute on top.
Making, filling and shipping fragrance causes emissions. Ours too. So we work in that order:
What we cut at the source
- Lightweight refills
- Letterbox delivery
- Local fulfilment and assembly
- Boxes from 100% recycled paper
What we fund on top
- 130 trees planted: 10 in the Netherlands, 120 in Zambia
- 3 tonnes of CO₂e retired, protecting the Matevén forest in Colombia
- All through Regreener, a certified B Corp
These contributions don't make our products carbon neutral, and we won't claim they do.
A question we get a lot
"Doesn't sustainable usually mean compromise?"
Often, yes. Not here. The refill is the most concentrated form of fragrance there is, in a case that feels better in the hand than the glass it replaces. And to be straight with you: a refill still comes with some packaging, just a fraction of a new bottle, box and pump.
6 × 2 ml
Afhalen is op dit moment niet beschikbaar
Hoe ruiken de verschillende geuren?
Elke Ascent-geur is genderneutraal en opgebouwd rond een uniek geurprofiel, van frisse citrus tot diepe houttonen en warme specerijen.
Sandelhout & Muskus
Bruin
Ascent Bruin38%
vs
Gangbare EDT5–15%
Bestseller
Santal & Kardemom
Blauw
Ascent Blauw38%
vs
Gangbare EDT5–15%
Patchoeli & Peper
Groen
Ascent Groen25%
vs
Gangbare EDT5–15%
Trending
Grapefruit & Vetiver
Oranje
Ascent Oranje35%
vs
Gangbare EDT5–15%
Iris & Amber
Paars
Ascent Paars30%
vs
Gangbare EDT5–15%
Vanille & Oud
Rood
Ascent Rood25%
vs
Gangbare EDT5–15%
Honing & Tabak
Teal
Ascent Teal37%
vs
Gangbare EDT5–15%
Waarom een navulling beter is dan een nieuw flesje
Vergeleken met elke keer een nieuw flesje van 100 ml kopen.
| Kenmerk | Ascent | Nieuw flesje |
|---|---|---|
Navulbaar, geen flesje om weg te gooien |
Ja | Nee |
Tot 98% minder plastic |
Ja | Nee |
Past door je brievenbus |
Ja | Nee |
Vegan & microplasticvrij |
Ja | Nee |
Samengesteld in Rotterdam |
Ja | Nee |
Thuis proberen, € 25 terug |
Ja | Nee |
Waarom steeds meer mensen overstappen op Ascent
Ontdek het zelf.