Ascent has been awarded public innovation funding to accelerate the development of next-generation refillable personal care solutions, a major step in transforming the status quo of the industry.
This R&D program focuses on engineering a high-performance, refillable system designed to eliminate plastic waste, extend product lifespan, and fundamentally rethink how personal care products are made and used. Both formulation and packaging are being developed under strict technical and sustainability standards, including research into durability, material compatibility, mechanical reliability, and long-term stability. The system includes plastic-free refill formats and vegan, microplastic-free formulations.
This publicly supported innovation marks Ascent’s expansion into advanced product engineering and strengthens its ambition to build a scalable, refill-based personal care ecosystem, contributing to a structural shift away from the industry’s linear consumption model.
