Journal

If you bring your perfume with you, this one's for you
If you bring your perfume with you, this one's for you
4 min read
If you bring your perfume with you, this one's for you
5 reasons you should stop carrying glass perfume bottles out the door.
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Ascent White - Coming Next Week
Ascent White - Coming Next Week
1 min read
Ascent White - Coming Next Week
The next colour in the Ascent collection. White has been in development behind the scenes for months. Created as a softer, more intimate direction for Ascent, it brings a new...
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Golden Ticket
Golden Ticket
1 min read
Golden Ticket
What if discovering your new signature scent also came with the chance to win it? We’ve hidden five Ascent Golden Tickets inside selected Ascent Discovery Sets. Find one, and you’ll...
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Ascent Receives Public Innovation Funding to Redefine Personal Care
Ascent Receives Public Innovation Funding to Redefine Personal Care
1 min read
Ascent Receives Public Innovation Funding to Redefine Personal Care
Ascent has been awarded public innovation funding to accelerate the development of next-generation refillable personal care solutions, a major step in transforming the status quo of the industry. This R&D...
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Ascent 1 Year Event
Ascent 1 Year Event
1 min read
Ascent 1 Year Event
A year ago, Ascent was just an idea with big ambitions. Recently we marked our first anniversary with the launch of the Silver Case at CUE Amsterdam. Looking back, we...
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Changes to our packaging
Changes to our packaging
1 min read
Changes to our packaging
At Ascent, we believe that every detail matters, not just the scent inside the bottle, but everything that surrounds it. We’ve recently introduced new packaging, developed in collaboration with local...
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Here's how we created the best fragrance of 2026
Here's how we created the best fragrance of 2026
1 min read
Here's how we created the best fragrance of 2026
We got tired of expensive fragrances that vanished by lunch, so we pulled the industry apart, found out where the money really goes, and built a smarter system that fixes...
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Introducing: Ascent Brown
Introducing: Ascent Brown
1 min read
Introducing: Ascent Brown
We’re proud to introduce Ascent Brown, the newest addition to our collection. A fragrance created around the idea of modern intimacy and self-love. Brown is warm, skin-close, and quietly addictive. It...
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