Une main tenant l'étui à parfum Ascent en aluminium devant un rideau rose
4 min de lecture

Votre parfum a disparu avant midi ? Voici ce qui se passe vraiment.

Pourquoi la plupart des parfums disparaissent en quelques heures, et ce qui permet vraiment à un parfum de tenir toute la journée.

—

You spray your favorite perfume before work. Someone says you smell nice when you get to the office. By lunch, you can't smell it on yourself any more, and feel like it's gone completely. Sound familiar?

Most people land on the same explanations: my skin doesn't hold perfume well, or my nose is blind because I use this scent too much. Some of that is true. Most of it isn't. The bigger reason is what's in the bottle, and once you know how it works, you can fix it.

Sound familiar? · 3 quick questions

Which of these sound like you?

  1. You top up your perfume during the day.
  2. Someone complimented your scent when you couldn't smell it yourself.
  3. Your bottle says eau de toilette or eau de parfum.

1. La majeure partie de ce que vous vaporisez est de l'alcool

Tout parfum est un mélange d'huile de parfum et d'un support, généralement de l'alcool. Le nom sur le flacon indique la proportion. Une eau de toilette contient en général environ 5 à 15 % d'huile de parfum. Une eau de parfum, la concentration la plus courante en boutique, environ 15 à 20 %.

Autrement dit : dans la plupart des flacons, quatre gouttes sur cinq sont de l'alcool. Il rend la première pulvérisation vive et fraîche, puis s'évapore en quelques minutes en emportant les notes les plus légères. Le parfum que vous avez senti en boutique, ce sont surtout ces quinze premières minutes.

Alors quand un parfum disparaît avant midi, ce n'est généralement pas un défaut. Il fait exactement ce pour quoi il a été conçu.

Essayez un parfum qui tient
The Ascent Discovery Set with six 2 ml extraits

Want to run the 6 PM test yourself?

Try all 6 extraits for €25, and get the €25 back on your full size.

  • 14-day money-back guarantee
  • Ships today
  • 6 bestsellers

2. Longevity is mostly a question of oil

Perfume oil evaporates slowly. Alcohol evaporates fast. So the more oil in each spray, the longer there's something left on your skin to smell, and the more of the deeper notes survive into the afternoon.

Out of every 10 drops you spray

Perfume oilAlcohol

How long it stays on your skin

Typical wear from one morning spray. Every scent and every skin is a little different.

That's the whole reason extrait de parfum exists, and it's the only thing we make. Ascent extraits contain up to 40% perfume oil, sourced from Grasse in the south of France: roughly double a typical eau de parfum, in every spray. One spray in the morning, and it's still there when you take your coat off in the evening.

Find your 12-hour scent

3. The part that really is your skin

Skin does play a role, just a smaller one than people think. Fragrance holds on to moisture and oil, so dry skin lets it go faster. Three small habits help, whatever you wear:

  1. Spray after a shower

    On moisturised skin. An unscented lotion gives the perfume something to cling to.

  2. Aim for warm spots

    Neck, inner wrists, inside of the elbows. Warmth lifts the scent gradually through the day.

  3. Don't rub your wrists

    It heats and breaks up the top notes, so the opening burns off faster. Spray, and leave it.

These help. But no technique turns an eau de toilette into an all-day scent. There simply isn't enough oil to work with.

4. Put it to the 6 PM test

You can't judge longevity on a paper strip, or through a screen. You judge it by wearing it through a real day. Our Discovery Set is made for exactly that.

  1. A hand lifting a sample vial out of the Ascent Discovery Set1

    Get 6 extraits

    Our 6 bestselling scents, each in a size you can wear through a few full days.

  2. A man in a leather jacket walking with the Ascent case in his hand2

    Spray once at 8 AM

    Then live your day: work, commute, gym, drinks. No top-ups, no touching up at lunch.

  3. Two hands passing the Ascent case between them3

    Ask someone at 6 PM

    Or smell your scarf the next morning. Keep the one that's still there.

Found the one? You get €25 back, credited toward your full size.

Try the Discovery Set
The Ascent Discovery Set with six 2 ml extraits
The Discovery Set

Find the one that's still there at 6 PM

6 extraits, a full day each. Keep the one people still notice in the evening, and get €25 back toward your full size.

What you get

  • 6 bestselling extraits

    2 ml of each, to wear every scent on your own skin

    €25
  • Try at home, in your own time

    No counter, no paper strips. Live with each scent for a day.

    Included
  • €25 back on your full size

    Found your favourite? The full €25 comes back as credit.

    −€25
  • 14-day money-back guarantee

    Included with every order

    Included
Today€25
Back on your full size−€25
Trying all six really costs€0
  • 14-day money-back guarantee
  • Ships today
  • 30,000+ customers

The €25 comes back as credit when you order your full size.

What customers say

Still there in the evening

  • Amazing scents and long lasting too

    “I got the sample pack first. And the fragrances are really great and long lasting. So now I've picked my favorite and have ordered the full size.”

    Robbie, NLVerified · Trustpilot

  • Great scent

    “The scent is wonderful and the smell holds for hours.”

    Nanda, NLTrustpilot review

  • Great quality perfumes

    “Overall they last a long time (I would say around 8-10 hours on the skin and more than 12 on clothes) and are not overwhelming.”

    Elena, ITVerified · Trustpilot

  • Many compliments

    “I ordered White, quick delivery, and I love the scent! Many compliments, with specific question ‘what it is and where to buy’.”

    Customer, AmsterdamTrustpilot review

Quelles sont les odeurs des différentes senteurs ?

Chaque parfum Ascent est unisexe et est construit autour d'un profil olfactif distinctif, des agrumes pétillants aux bois profonds et aux épices chaudes.

Pourquoi il tient quand les autres s'évaporent

Comparé à une eau de parfum de créateur classique.

Comparez Ascent avec d'autres marques de parfums.
Caractéristique Ascent EDP classique

Jusqu'à 40 % d'huile de parfum

Oui Non

Durée de 12 heures et plus

Oui Non

Une pulvérisation pour toute la journée

Oui Non

Issu de Grasse

Oui Non

Essai à domicile, 25 € remboursés

Oui Non

Rechargeable et réduit les déchets

Oui Non

Pourquoi tout le monde passe à Ascent

Voyez par vous-même.

@tom_meeuwisse
@katieesraa
@lyndevthof
@jeanine.dewitte
@bernhardnederlof
@esther.zuiderveld
@saffaanakalai
@brittleonie